Why You Should Add Canva to Your Marketing Toolkit

This guest blog post was written by Bridge Space member, Sarah Donnelly . 

Good design isn’t just about choosing pretty fonts and colors — it’s about creating ease, clarity, and consistency in everything you make. As a small business owner, blogger, or marketer, it can be easy to get lost in the visual world we live in. That is why Canva , an online tool that allows you to produce content for your digital and printed needs, is a great place to start. 

The majority of the Canva platform is free to use. They house thousands of stock photos and graphics that are either free or available to purchase for as low as $1, depending on the license. There is also an upgraded “Canva for Work” option that makes it easy to house brand elements like logos, files, fonts, and colors. Along with storage, Canva for Work provides you with the ability to access thousands more stock graphics and templates. 

As a graphic designer who avidly uses this platform to manage and create content for over 20 different brands at a time, these are my top three reasons why Canva should be a part of your marketing toolkit:

I have spent years and hundreds of dollars learning the Adobe Creative Suite — despite this, I’ve only scratched the surface of its capabilities. Although incredibly useful, it is simply not accessible to everyone. Canva adopts a drag-and-drop workflow that makes it simple to design just about anything. You can search through their libraries to find exactly what you need before adjusting it to perfectly fit into your design. It’s also easy to collaborate on Canva — designer and writers can collaborate without needing any additional licenses. 

Does staring at a blank canvas scare you? I get it. With Canva’s professionally designed, pre-made layouts, you can start the creative process right away. Not sure of the dimensions you need to create that LinkedIn header or design your new business cards? Canva has over fifty pre-sized templates with the latest dimensions so your files export perfectly for what you need. 

Not everyone has their brands color codes and typefaces memorized. With Canva, making promotions and posts that align with your brand is easy. Through Canva, you can also save and sort everything you create, allowing you to access and edit branded elements for future use. Remember, your brand will stand out when you consistently share who you are.  

The best part? You can try Canva for free . Happy creating — I know you’ll love it!

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