Blog Layout

Why You Should Add Canva to Your Marketing Toolkit

Amber Monaco • Jan 21, 2019

This guest blog post was written by Bridge Space member, Sarah Donnelly

Good design isn’t just about choosing pretty fonts and colors — it’s about creating ease, clarity, and consistency in everything you make. As a small business owner, blogger, or marketer, it can be easy to get lost in the visual world we live in. That is why Canva , an online tool that allows you to produce content for your digital and printed needs, is a great place to start. 

The majority of the Canva platform is free to use. They house thousands of stock photos and graphics that are either free or available to purchase for as low as $1, depending on the license. There is also an upgraded “Canva for Work” option that makes it easy to house brand elements like logos, files, fonts, and colors. Along with storage, Canva for Work provides you with the ability to access thousands more stock graphics and templates. 

As a graphic designer who avidly uses this platform to manage and create content for over 20 different brands at a time, these are my top three reasons why Canva should be a part of your marketing toolkit:

1. Canva is easy to use 

I have spent years and hundreds of dollars learning the Adobe Creative Suite — despite this, I’ve only scratched the surface of its capabilities. Although incredibly useful, it is simply not accessible to everyone. Canva adopts a drag-and-drop workflow that makes it simple to design just about anything. You can search through their libraries to find exactly what you need before adjusting it to perfectly fit into your design. It’s also easy to collaborate on Canva — designer and writers can collaborate without needing any additional licenses. 

2. Canva makes design less intimidating

Does staring at a blank canvas scare you? I get it. With Canva’s professionally designed, pre-made layouts, you can start the creative process right away. Not sure of the dimensions you need to create that LinkedIn header or design your new business cards? Canva has over fifty pre-sized templates with the latest dimensions so your files export perfectly for what you need. 

3. Canva helps you keep a consistent brand

Not everyone has their brands color codes and typefaces memorized. With Canva, making promotions and posts that align with your brand is easy. Through Canva, you can also save and sort everything you create, allowing you to access and edit branded elements for future use. Remember, your brand will stand out when you consistently share who you are.  

The best part? You can try Canva for free . Happy creating — I know you’ll love it!

Join Sarah for her free class at Bridge Space, Canva for Beginners , on Friday, January 25 at 9am .

Flat design vector illustration of modern creative office workspace workplace of a designer. The office of a creative worker. Flat minimalistic style and color with long shadows for Web & Mobile App

You might also like...

Boost your effectiveness working from home or as a small business owner.
By Collin Brich 18 Apr, 2024
With the right strategies, you can enhance your productivity and efficiency! 
By Collin Brich 11 Apr, 2024
Lee’s Summit Jazz Fest: Celebrating the culture of Jazz In Lee's Summit
By Collin Brich 19 Mar, 2024
In the fast-paced moving world of business, maintaining and improving team productivity is crucial for achieving your business goals. As we keep rolling into the 2024 season, businesses are seeking innovative ways to enhance their team's efficiency and output. In this blog post, we'll explore doable and actionable tips and tricks to elevate your team's productivity levels, including the benefits of getting offsite for your next team meeting at Bridge Space. Understanding the Importance of Productivity Productivity is more than just getting tasks done—it's about achieving your results in the most efficient manner possible. A productive team not only meets deadlines but also fosters creativity, collaboration, and innovation. By maximizing productivity, businesses can stay ahead of the competition and achieve their goals effectively as a team. Tips for Improving Team Productivity Set Clear Goals and Expectations: Clearly defined and personal goals provide your team with a sense of purpose and direction. Ensure that each team member understands their role in achieving these goals and the expectations associated with their tasks. Encourage Open Communication: Effective communication is the gateway to productivity. Encourage open dialogue within your team, where team members feel comfortable sharing ideas, asking questions, and providing feedback. This fosters collaboration and ensures everyone is on the same page with the project. Provide the Right Tools and Resources: Equip your team with the necessary tools, software, and resources to streamline their workflow. Investing in technology that automates repetitive tasks and improves efficiency can significantly boost your productivity. We all know the struggle of dealing with outdated software as well. Cutting corners can lead to inconsistency and overall counter-productivity! Promote Work-Life Balance: A healthy work-life balance is essential for maintaining productivity and preventing burnout. Encourage your team to prioritize self-care, set boundaries, and take breaks when needed. A refreshed and rejuvenated team is more productive in the long run. The Benefits of Offsite Team Meetings at Bridge Space Sometimes, a change of scenery is all it takes to inspire creativity and reinvigorate your team's productivity. Hosting your next team meeting at Bridge Space offers a unique opportunity to break away from the routine and immerse your team in a dynamic and creative environment. Here's how getting offsite can benefit your employees: Sparking Creativity: Bridge Space provides a unique and inspiring atmosphere that can spark creativity with fresh perspectives. The modern and vibrant workspace not only ignites, but innovates new ways of thinking and encourages out-of-the-box solutions to challenges teams may face. Foster Collaboration: Collaborative spaces like Bridge Space facilitate teamwork and brainstorming sessions. Whether it's gathering around a communal table or utilizing one of 4 different atmospheric conference rooms, your team can collaborate effectively in a conducive environment. Boost Productivity: By getting your team out of their normal work environment, you break free from distractions and interruptions in the normal day to day workflow. This focused setting allows for productive discussions, goal setting, and action planning, driving your team towards success when they break away from the daily routine. Inspire Motivation : A change of scenery can also reignite motivation and enthusiasm among team members. The fresh surroundings at Bridge Space can bring a renewed sense of purpose and drive, motivating your team to tackle challenges head-on and achieve their goals set for the day. Ready to Elevate Your Team's Productivity? To kickstart your journey towards enhanced productivity, we're offering a FREE half-day conference room booking for those who have never tried out our space before! Connect with Collin at Collin@bridgespace.us and mention this blog to redeem and schedule your next meeting. Improving team productivity is an ongoing journey that requires dedication, communication, and adaptability. By implementing the strategies outlined above and considering the benefits of offsite team meetings at Bridge Space, you can empower your team to reach new heights of success in the 2024 season. Invest in your team's productivity today and pave the way for a prosperous future. 
By Collin Brich 12 Mar, 2024
Welcome Graduation Party Season!
By Collin Brich 05 Jan, 2024
  As remote work becomes the norm, Bridge Space stands out as a solution that understands and addresses both the perks and challenges of working from home. Ready to offer a seamless transition, Bridge Space is the refreshing alternative you need for a change in your work routine. The Pitfalls and Pros of Working from… The post Navigating Remote Work Challenges: Thriving with Bridge Space appeared first on Bridge Space.
By Collin Brich 03 Jan, 2024
  Embarking on a journey as a small business owner can be both exhilarating and challenging. One key factor that significantly impacts success is the community in which your business operates. In this post, we’ll explore the advantages of being surrounded by like-minded individuals within a small business community such as Bridge Space. Shared Experiences… The post The Power of Like-Minded Connections: Thriving in a Small Business Community appeared first on Bridge Space.
By Collin Brich 30 Nov, 2023
The holiday season is just around the corner, and here at Bridge Space, we are thrilled to bring you an evening filled with festive jazz melodies. On December 12th, 2023, the Lee’s Summit Jazz Orchestra will grace our space, setting the stage for a magical Christmas concert that promises to be a highlight of the… The post Celebrating the Spirit of Jazz: With The Lee’s Summit Jazz Orchestra – A Special Christmas Concert appeared first on Bridge Space.
By Collin Brich 17 Nov, 2023
The aroma of simmering chili, the laughter of families, and the spirit of giving filled the air last weekend at Bridge Space’s Chilifest 2023. It was a day of fiery flavors, friendly competition, and, most importantly, a collective effort to support our local community. Celebrating Chili and Community: Chilifest brought together our vibrant community for… The post Spicing Up Success: A Recap of Chilifest 2023 at Bridge Space🌶️ appeared first on Bridge Space.
By Collin Brich 16 Nov, 2023
  Being amidst like-minded business owners in a coworking space offers a unique and impactful environment that contributes significantly to business growth and personal development. Shared Vision and Synergy: Coworking spaces bring together individuals with similar entrepreneurial mindsets and ambitions. This shared vision creates a synergy that fosters a sense of camaraderie and mutual support… The post “Why a Coworking Space can completely change your business and your outlook in life.” appeared first on Bridge Space.
By Collin Brich 15 Nov, 2023
Unlocking Potential, Fostering Innovation, and Building Community. Starting a new business is an exhilarating journey, but it often comes with the challenge of finding the right workspace to nurture growth. Enter coworking—a game-changer for budding entrepreneurs. At Bridge Space, we believe in more than just shared offices; we’re passionate about cultivating an environment where startups… The post Bridging Success: The Invaluable Benefits of Coworking for New Startup appeared first on Bridge Space.
More Posts
Share by: