New Years Goal: Driving New Business

Starting and running a business is a wild ride, isn’t it? Whether you’re in the idea phase, just opened your doors, or scaling your operations, the goal is often the same: to drive new business. But what does that actually mean? How do you do it in a way that feels authentic, sustainable, and impactful?

The Power of a Strong Foundation

Driving new business starts with building a solid foundation. Think of it like constructing a house—you wouldn’t put up walls before laying the groundwork. For your business, that foundation includes:

• A clear mission: Know why you’re in business and what sets you apart.
• Understanding your audience: Identify who you’re serving and what they need.
• A strategic plan: Develop actionable steps to reach and engage your audience.

For instance, if your business thrives on client meetings or team collaboration, having the right space matters. A professional setting, like a business center in Lee’s Summit or a well-equipped conference room, not only impresses clients but also boosts your confidence. Bridge Space has seen businesses transform simply by having a space where they can focus, meet, and grow.

Networking: The Lifeblood of New Business



Let’s be real: people do business with people they trust. Building connections is a timeless strategy for driving new business. Here are some practical ways to network effectively:

• Attend local events: Check out chamber of commerce events, business expos, or community meetups.
• Leverage social media: Platforms like LinkedIn can help you connect with professionals in your field.
• Host your own event: Organize a workshop or networking lunch to showcase your expertise.

Lee’s Summit, for example, is full of networking opportunities. These interactions can spark collaborations, referrals, and long-term partnerships. Need a place to host those connections? A coworking space or meeting rooms in Lee’s Summit can be the perfect setting for networking lunches or brainstorming sessions in your local community.

Storytelling Sells Your Services

People don’t just buy products or services; they buy stories. What’s your story? Why did you start your business? What problems are you solving? Sharing your journey authentically—whether through social media, a blog, or face-to-face conversations—builds trust and relatability. Customers who feel connected to your story are more likely to stick around.

Here are a few ways to tell your story:

• Use visuals: Share behind-the-scenes photos or videos.
• Be consistent: Keep your messaging aligned across all platforms.
• Engage your audience: Ask for feedback or share testimonials to make it interactive.

If you’re not sure how to share your story, consider carving out time in a quiet, creative space. A private office can provide the focus you need to brainstorm your next big idea or craft your brand’s narrative.

Experiment, Analyze, & Repeat

One of the most exciting parts of running a business is experimenting with new ideas. Maybe it’s a flash sale, a social media campaign, or hosting an event. Whatever you try, make sure you’re tracking the results. Here’s how to approach it:

1. Brainstorm ideas: Gather your team for a creative session.
2. Start small: Test your idea on a smaller scale before fully committing.
3. Track metrics: Use tools to monitor engagement, sales, or other relevant data.
4. Adjust as needed: Learn from what worked and refine your approach.

For example, we’ve seen members at Bridge Space use our coworking spaces to plan and execute campaigns, hosting team strategy sessions in our conference rooms and tracking progress together. Collaboration and experimentation often lead to breakthroughs.

Your Next Step In 2025

Every business journey is unique, but the principles of driving new business are universal. Start with your foundation, tell your story, build connections, and embrace experimentation. And if you ever need a space to meet, create, or grow, you know where to find us.

Here’s to your next big breakthrough!