Why You Need to Use Google Ads

This guest blog post was written by Jeremy Wood of Cinematic Visions .

With so many moving parts in your business, it’s difficult to ensure everything is working at maximum capacity.   One of the most important things that has to happen is the that people (read: new customers) find your business online so you can solve their problems.   It’s not just about having a social media presence or a basic Wix website that you threw together in an afternoon.   It’s much more than that.

How can you guarantee that people who are looking for you online actually find you?

First, you must have an effective, responsive website optimized for search engines.   (That means Google must be able to find you!)   One great way to optimize for search is to create consistent, relevant, keyword and key-phrase infused blog posts. 

Second, you must have a presence on social media.   Your audience wants to find you, follow you, and interact with you. 

But what comes next?   What is the 3rd part of this plan? 

After years of experience and tons of research, I’ve realized that one of the most effective ways to market to a targeted audience is via Google Ads. If done correctly, you advertise to people who are actively searching for your products and services at the time they need you.

The best part? You only pay when they click on your ad!

When you advertise on TV, radio, or in print, you pay for the ad and then passively wait…hoping and praying the right people actually see or hear your ad at the exact moment that they need you. Google Ads eliminates some of that risk by ensuring people only see your advertisement when they search for you.

You are marketing to who you want, where you want, and only to those searching for you.

If someone has a sincere interest in working with you, would you pay to talk to them?

Would you pay $1, $2…Maybe $5? More?

What would you pay if you knew the return on investment would be significantly more than what you invested for the opportunity? That’s what Google Ads do for you! The service puts you in front of people who are interested in your product or service. Then, should they click on your ad, they are directed to your landing page or to your phone number.It’s a chance to find the right people, at the right time and reach through the screen and introduce yourself.

If you’re ready to take the next steps with Google Ads, join Jeremy at Bridge Space in Downtown Lee’s Summit on March 26 at 4pm for a free class on Google Ads.   In this class, he’ll go over the basics of Google Ads, and show you how to set up your account.   You’ll be equipped to start your first campaign when you get home!

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